In 2023, a leading retail and distribution conglomerate with operations across Malaysia, Thailand, and Indonesia faced a critical challenge: its newly expanded 5-story warehouse in Johor Bahru, Malaysia, struggled to keep up with the rising demand for vertical cargo transport. Handling over 5,000 pallets of goods monthly—from electronics to household appliances—the facility relied on outdated forklifts and manual lifting equipment, leading to delays, increased labor costs, and safety concerns.
The Challenge: Scaling Up Without Sacrificing Safety
The warehouse required a solution that could:
Efficiently move loads of 5–8 tons between floors (1–5 levels, with a maximum lifting height of 15 meters).
Operate in a space-constrained environment where traditional elevators (requiring pits or large machine rooms) were unfeasible.
Comply with Malaysia’s Occupational Safety and Health Act (OSHA), which mandates strict overload protection and anti-fall measures for industrial lifting equipment.
Integrate seamlessly with the facility’s existing 380V/50Hz power supply.
The Solution: Customized Hydraulic Guide Rail Lifts from Haoxiang
After evaluating proposals from regional and international suppliers, the client partnered with Guangdong Haoxiang Machinery—recommended for its proven track record in high-capacity hydraulic systems and responsive after-sales support.
Following a detailed site assessment, Haoxiang’s engineering team proposed three units of the DSL5-6 and DSL10-15 Hydraulic Guide Rail Lifts, tailored to the client’s needs:
DSL5-6: Rated for 5,000 kg loads, with a 6,000 mm lifting stroke (ideal for lower-floor, medium-weight cargo like electronics). Its compact 5800×3000 mm table fit seamlessly into the warehouse’s narrow aisles.
DSL10-15: Designed for 10,000 kg loads and a 15,000 mm lifting stroke, this model handled bulkier items (e.g., appliances) across all 5 floors.
Safety Features: Both models included anti-fall mechanisms, overload sensors, and interlocking doors—critical for meeting Malaysia’s safety standards. Multi-point control buttons were installed on each floor and lift platforms to streamline operations.
From Production to Installation: A Smooth Process
Production of the lifts was completed within Haoxiang’s committed18-day lead time, with rigorous quality checks ensuring compliance with international standards. A 3-person installation team from Haoxiang traveled to Johor Bahru, completing setup in just 4 days—including training for the client’s staff on operation and basic maintenance.
The lifts’ pit-free design eliminated the need for extensive construction, minimizing downtime for the warehouse.
The Outcome: 40% Faster Operations, Zero Safety Incidents
Since commissioning in Q4 2023, the lifts have delivered transformative results:
Efficiency: Cargo movement between floors accelerated by 40%, with the lifts operating at a steady 6 meters per minute—cutting daily processing time from 8 hours to 5.
Safety: Manual handling was reduced by 70%, eliminating worker strain and recording zero safety incidents in the first 6 months.
Scalability: The client recently ordered two additional DSL15-10 lifts (15,000 kg capacity) to support its expansion into frozen goods storage, citing Haoxiang’s “reliable performance and 24-hour emergency support” (via Haoxiang’s regional service partner in Kuala Lumpur).
Why Haoxiang Stood Out
The client highlighted three key factors in their decision:
Customization: The ability to adjust table sizes and lifting strokes to fit the warehouse’s unique layout.
Durability: Reinforced steel construction ensured the lifts handled continuous daily use (up to 100 cycles) without performance drops.
Support: Haoxiang’s 24-hour emergency response (via local partners) and annual maintenance packages provided long-term peace of mind.
Mr. Tan, the warehouse operations manager, noted: “These lifts have revolutionized our workflow. We’re now processing 30% more orders daily, and our team feels safer. Haoxiang didn’t just sell us equipment—they delivered a complete logistics solution.”
For businesses in Southeast Asia seeking to enhance vertical cargo efficiency, Haoxiang’s Hydraulic Guide Rail Lifts prove that strength, safety, and adaptability can go hand in hand.